![]() ![]() With this ad, the brand reaffirms that mission. Since first launching the “Real Beauty” campaign in 2004, Dove has committed itself to tackling traditional beauty standards. By providing a personalized breakdown of users’ listening habits, Spotify works to connect with its audience by focusing on what sets each of us apart. In the “Only You” ad, the company plays on this narrative, comedically highlighting a listener who played Harry Styles’ song over 15 times in a row. Just take a look at social media come December - your newsfeed is likely flooded with screenshots of your friends’ yearly listening breakdowns. Spotify has positioned itself as the king of music streaming. To put it simply, we all know this story - but McDonald’s was the first one to put it in front of us. (That’s called “ visual storytelling,” kids.) Plus, it plays off of something that occurs in drive-thrus across the world every day. Although it’s technically just text, it becomes something much funnier - and more relatable - by stretching the “uh” to fill an entire Tweet. This is a particularly strong example of simple yet smart digital storytelling. (Hint: Branded content and content marketing aren’t the same, but they have a lot of overlap! Just remember that all these elements will end up as branded content, which means they need to fully reflect your quality and values. Depending on your target market, using a combination of 2 multimedia elements or pulling from all 3 might be exactly what you need to tell your brand story. Short snippets of teaser information can better capture and engage the increasingly shorter attention span of the modern consumer.ĭon’t feel as though your digital marketing campaign has to be constrained to just 1 of these techniques. Data-focused campaigns: By using compelling data and statistics to demonstrate the impact of your brand, you can attract the eyes of your target audience.Here, you give your existing customers a platform to speak about their experience with your brand in an effort to connect with and educate potential prospects. Customer-generated stories: This category is basically word-of-mouth marketing to the max.These campaigns combine audio, images, animated clips and more all to tell a single story.Īs described by Forbes, 3 of the most widely used digital storytelling techniques include: Like any good story, we’ll start from the beginning: What do we actually mean when we say “digital storytelling?”Īt its most basic, the digital storytelling process involves using a mixture of content and digital media to bring a narrative to life. Telling a Story: The Digital Marketer’s Most Powerful Tool Putting Pen to Paper: Your Top Digital Storytelling Tips.8 Best Examples of Digital Storytelling.Telling a Story: The Digital Marketer’s Most Powerful Tool.Read on to learn about 8 best-in-class digital storytelling examples and start writing your brand’s own happily ever after. Instead, you’ll build a genuine, long-lasting connection with your customers. When you do it right, you can avoid creating just another marketing campaign. It’s all up to you to weave a tale that attracts your target audience and gets them to truly care about your brand’s message. As a marketer, you’re a digital storyteller.
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